IBM Unveils New AI and Cloud Powered Fan Experiences for Wimbledon 2022

As the official technology partner of The Championships for the past 33 years, IBM continues to accelerate innovation at Wimbledon and enhance the digital fan experience

LONDONJune 21, 2022 /PRNewswire/ — IBM (NYSE: IBM) and the All England Lawn Tennis Club today unveil new ways for Wimbledon fans around the world to experience the championships digitally, powered by artificial intelligence (AI) running on IBM Cloud and hybrid cloud technologies. The new features, co-created by the All England Club and IBM for and the Wimbledon app, join a comprehensive suite of digital fan experiences, including the award-winning1 IBM Power Index with WatsonIBM Match Insights with Watson and Personalized recommendations and Highlights Roles – all designed to help the global audience stay better informed and engaged with players, matches and the tournament.

IBM Unveils New AI and Cloud Powered Fan Experiences for Wimbledon 2022

IBM Unveils New AI and Cloud Powered Fan Experiences for Wimbledon 2022

New features for 2022 include:

  • ‘Win factors’ brings improved explainability to ‘Match Insights’: Building on the existing Match Insights feature of the Wimbledon app and, IBM provides an additional level of explanation about which factors are analyzed by the AI ​​system to determine match insights and predictions. Win Factors will help fans better understand the elements that affect player performance, such as IBM Power Index, court surface, ATP/WTA rankings, head-to-head ratios, ratio of games won, net of sets won, recent performance, annual success and media experts.

  • Give your opinion’ with a new feature for interactive fan predictions: For the first time, users can register their own match result predictions in the Wimbledon app and, via the Give your opinion feature. They can then compare their prediction to the aggregate predictions of other fans and the AI-powered Chance to win IBM generated predictions.

Wimbledon’s digital capabilities are powered by IBM Watson and use a hybrid cloud approach – combining on-premises systems, private clouds and IBM Cloud – for greater flexibility and efficiency. IBM Cloud provides the foundation and scalability for these digital experiences. It hosts and processes match data entered into AI models built using IBM Watson Studio and IBM Watson Discovery to produce insights for fans, commentators and media.

Alexandra WillisDirector of Communications & Marketing, The All England Club, said: “Using technology to help fans become better informed, engaged and engaged during the Wimbledon Fortnight is at the heart of our strategy to ensure we leverage innovation to keep Wimbledon relevant and deliver outstanding digital experiences for fans , wherever they are. In partnership with IBM, we are excited to bring an even more dynamic and interactive digital experience to fans around the world this year as Wimbledon returns to full capacity. At the heart of these experiences is our ambition to help them move closer to Wimbledon by understanding which players to track and analyze and invite them to participate in new match predictions and insights, in addition to our extensive score, news and video content on our channels.”

Kevin FarrarSports Partnership Leader, IBM UK & Irelandsaid: “The digital fan features on the Wimbledon app and, beautifully designed by the IBM iX team and powered by AI and hybrid cloud technologies, allow the All England Club to immerse tennis enthusiasts in the magic of The Championship, where they are in the world Sports fans love to debate and we are excited to introduce a new tool this year to make that possible by allowing people to record their own match predictions and compare them to predictions generated by Match Insights with Watson and those of other fans’.”

As the official technology partner of The Championships for the past 33 years, IBM has developed solutions to modernize and streamline workloads and delivered innovative digital experiences to engage sports fans around the world through IBM iX, the experience design division of IBM Consulting. By leveraging the same technologies IBM uses at companies across industries and around the world, Wimbledon continues to accelerate innovation and improve the digital fan experience. The full suite of IBM-powered digital experiences on and the Wimbledon app includes:

The Championships, Wimbledon will run from June 27July 10, 2022† To see the technology in action, visit or download the Wimbledon app on your mobile device, available on the App Store and Google Play Store.

IBM contacts:
Gregor Hastings
[email protected]

1 The All England Club and IBM were named ‘Best Fan Engagement by a Brand’ at the 2022 Sports Technology Awards

IBM Corporation logo.

IBM Corporation logo.


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