Google Uses Drake’s “Text Go Green” To Pitch Apple

To kick off the weekend, Drake has released a new album titled “Honestly, Nevermind”, a super vibey summer dance album that’s unlike almost anything the rapper has released. Whether Drake’s lilting form is your favorite or not, at least one of the songs caused an Android moment.

The third track on the album is called ‘Texts Go Green’, a reference to green bubbles in Apple’s iMessage. Drake is probably referring to a person who gets a green bubble after they are blocked, but Google considered this a moment to pitch RCS to Apple again

In a video explainer, Google talks about green bubbles that appear when your Android phone is texting an iPhone. We all know the toxicity surrounding the color of the bubble that appears when you message an iPhone, and yes, it’s probably a problem that Apple should be trying to fix. Google mentions that by suggesting that someone from Apple’s “super talented tech team” could fix this. In fact, Google’s video specifically states that “this is a problem that only Apple can solve”.

What is the solution? Apple should use RCS or Rich Communication Services. RCS is the advanced messaging Android phones now use, allowing for proper media sharing, larger group texts, messaging over Wi-Fi, and encryption (for now only in 1-on-1 conversations). RCS is great, but Apple has been building all the features (and then some) into its own messaging app for a while now. Apple has been using iMessage (with success) for years as a major selling point for iPhones and really has no reason to consider RCS other than stopping the green bubble nonsense.

Funnily enough, Google tweeted this #TextsGoGreen video twice more, but deleted it because they forgot the hearts at the end first and then used too many hearts on the second. I saw the tweets as Google posted them on Saturday and kept wondering where they were going. They eventually decided to end up in just a single green heart.

Anyway, who knows if Apple will ever adopt RCS. I’m not sure if they’ve talked about it much in public. One thing we do know is that they were strongly considering bringing iMessage to Android at one point, only to stop the idea because they knew IPost helped keep iPhone owners on new iPhones

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