Fender, maker of classic six-string classics such as the Stratocaster and Telecaster (as well as whatever the hell this is) announced they are teaming up with Meta to create a guitar-inspired virtual word in Meta’s Horizons metaverse platform. Fittingly, the world is set on a giant Statocaster-shaped island soaring high in the clouds.
Users can jump into The Fender Stratoverse and jam along with their legless avatars. They’ll have to do some work before they can rock, although. After sliding down the neck of the giant guitar, users go on a “scavenger hunt” where they find hidden guitar chords scattered around around the world in the form of a guitar pick. as soon as they are acquired, they are sent back to the world’s ‘Riff Maker’. Once the chords are collected, users can then manipulate them to create their own tasty jams and loopable riffs. The Stratoverse also has spaces to play air guitar if music theory isn’t your thing.
“Collaboration and experimentation are essential ingredients for the musical journey, and we look forward to seeing what creators can do with the unlimited potential of the Metaverse and our first Fender Stratoverse experience,” said Fender Chief Marketing Officer Evan Jones.
Of course, a fancy Guitar Center in the metaverse really wouldn’t feel right without a powerful rocker infusion. Users interested in looking at the part may soon have more options thanks to Meta’s recently announced avatar clothing store.
Speaking about the new paid, virtual clothing store Friday, CEO Mark Zuckerberg said the idea behind the project was to eventually create a space for users to design clothes and sell them for real money.
“What we do is about people expressing themselves and connecting, and a big part of how people express themselves is through what they wear and fashion,” Zuckerberg said.
Balenciaga, Prada and Tom Brown are the first three brands to start selling their products in Meta’s avatar store. Zuckerberg got his own avatar walk through a cringe awkwardly ‘fashion show’, which shows what some new clothes look like.
I wouldn’t necessarily pick one of those looks for my guitar fantasy, but hey, what happens in the metavers stays in the metavers.