Apple plans to launch its annual Back to School promotion in the United States on Friday, coinciding with the launch of the new 13-inch MacBook Pro with the M2 chip, according to Bloomberg‘s Mark Gurman† In a tweet, Gurman said Apple may offer a gift card with the purchase of an eligible Mac or iPad, instead of free AirPods like last year.

apple back to school
Each year, Apple’s Back to School promotion offers college and university students and teachers a free gift with the purchase of a qualifying new Mac or iPad. Last year, the US promotion started on June 17th and offered free second-generation AirPods with purchase of a qualifying Mac or iPad model, in addition to 20% off AppleCare+ subscriptions for devices.

Last year, the eligible devices were the MacBook Pro, MacBook Air, iMac, Mac mini, Mac Pro, iPad Pro, and iPad Air, while the eighth-generation iPad and fifth-generation iPad mini were excluded from the offer. Refurbished appliances usually do not qualify either.

The promotion is generally available to students attending or accepting a higher education institution, faculty and staff at higher education institutions, parents making purchases on behalf of an eligible student, employees of a K-12 institution, and selected others.

The promotion will likely kick off in Canada at the same time as the US, followed a few weeks later by European and Asian countries.

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