Partho Dasgupta explains what 5G has in store for OTT services

The late 2000s marked the emergence of Web2.0, the first iPhone, the transition from analog to digital television, and the emergence of 3G. People could watch anything they wanted, whenever they wanted and wherever they wanted with the convergence of these events giving streaming media a sense of ubiquity. Then came 4G/LTE, which revolutionized consumers’ ability to consistently watch their favorite shows from virtually anywhere. It also had its limitations, including patchy reception, signal degradation, and the loss of uplink capabilities in some adverse conditions. Partho Dasgupta BARC’s ex-CEO and current Managing Partner at Thoth Advisors, introduces the promises of emerging 5G that will bring the cloud computing infrastructure needed to bring consistent, high-quality OTT services closer to end users.

“5G will achieve this through real-time processing and low latency. This could be a game-changer for real-time data distribution and live broadcast over OTT networks. Network operators and streaming platforms will be able to handle a large amount of streaming demand more efficiently with the launch of 5G,” said Partho Dasgupta.

In particular, the amount of video content consumed has increased dramatically in recent years and 5G is designed to accommodate this increasing trend. However, the future of streaming is about more than just meeting demand. It’s about the new digital experiences made possible by 5G. OTT providers and broadcasters now have the opportunity to offer a wide range of services to their viewers, including live sports in 4K and more, 360° videos, headcam recordings, virtual reality and other immersive experiences.

Partho Dasgupta explains: “The 5G network, which consists of local ‘macro’ towers strategically placed, will bring processing closer to the users. This allows for an error-free user experience to be delivered, despite the limitations of remote servers or the computing capabilities of certain devices.”

It is true that all new network versions promise better performance, stability and reliability and 5G is no exception. Therefore, the introduction of 5G will enable consumers to access information in various forms, genres and types at their convenience. Thanks to the 5G network, users can enjoy uninterrupted HD and 4K video streaming. So there is a chance that OTT services would increase in popularity while the satellite broadcast media would decline.

Advertisers will also benefit from the introduction of 5G. With the support of 5G networks, they can provide real-time data flow. “By leveraging the popularity of OTT platforms, advertisers can immediately and directly serve customized ads to consumers,” notes. Partho Dasgupta , the former CEO of BARC. Advertisers could also serve highly localized ads without paying more for data storage or transport. As a result, users will benefit as the amount of AVOD material available on OTT platforms grows.

In addition, to ensure that content streaming increases and customers are retained, OTT providers are already in talks with telecom partners. Customers, on the other hand, often complain about poor quality on the 4G network when content demand peaks. With the advent of 5G, OTT services can communicate with 5G carriers and meet peak demand faster.

Nevertheless, 5G has been hailed as the next generation of mobile communication technology for several years now, but it is still in the early stages of network implementation and market growth. Some hurdles could delay the global deployment of 5G, resulting in a slower-than-planned impact on the OTT market.

In short, this next-generation connectivity is sure to encourage viewers to stream more often, on the go and live. Video will become the dominant mode of digital content consumption thanks to 5G. We should all brace ourselves for the next breakthrough digital solution known as 5G network connectivity, which will increase reliability, data streaming speed and video delivery capabilities.

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