Increasing focus on personalized marketing and integration of artificial intelligence (AI) with marketing automation software

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Dublin, June 20, 2022 (GLOBE NEWSWIRE) — The Global Marketing Automation Market: Analysis by Implementation Type, by Channel, by Company Size, by Solution, by Application, by Regions, Size and Trends with Impact of COVID-19 and Forecast to 2026 report has been added to ResearchAndMarkets.com’s offer.

In 2021, the global marketing automation market was valued at $5.45 billion. The market is expected to grow to $8.58 billion by 2026.

Marketing Automation is software that automates the marketing process. In other words, marketing automation allows marketers to send customers automated messages. The main purpose of marketing automation software is to automate repetitive processes and improve the efficiency of the entire marketing process.

Marketing teams generally use marketing automation software to create sales leads across many channels, including email, websites, social media, and text messaging. Marketing automation is thought to benefit the entire company and especially the marketing team.

Lower staff costs, higher revenues and average deal size, improved accountability and improved effectiveness are all benefits of marketing automation for the business. The marketing automation market is expected to grow at a CAGR of 9.49% over the years 2022-2026.

Market dynamics:

Factors of Growth: The market has grown in recent years due to factors such as increasing number of Gmail users, increasing adoption of cloud computing technology, increasing use of social media, increasing adoption of e-commerce, and growing trend of mobile marketing.

Consumers around the world have changed their view of information, exchanged ideas and researched products and services before buying them. They are now well versed in classic sales and marketing approaches and have devised strategies to get around them. They have become smarter as a result of technological advancements and they rely largely on information found on search engines, blogs and other social media sites.

Challenges: However, some challenges also hinder the growth of the market, such as data quality issues, cybersecurity issue, and high initial implementation costs. The increasing use of digital technologies, such as the cloud, mobile, Internet of Things (IoT), and artificial intelligence in more business units and the growing connectivity of everything, pose greater security, compliance and data protection challenges.

Trends: The market is expected to grow at a rapid pace during the forecast period due to several latest trends such as integration of artificial intelligence (AI) with marketing automation software, increasing focus on personalized marketing, increasing use of predictive analytics, growing shift towards multichannel marketing and introduction of chatbots.

AI combined with marketing automation software can empower companies to better understand customer needs, translate data into decisions, interact with prospects, and positively impact business outcomes. In fact, the use of AI allows for better personalization of offers, analysis of customer behavior and offer data to build mailing campaigns.

Market Segmentation Analysis:

By deployment type: The report identifies two segments based on deployment type: Cloud and On-premise. Among the deployment type, cloud deployment dominated the market, with a share of approximately 58%. The scalability and flexibility of cloud technology, as well as data center control, are some of the key features expected to increase the usability of cloud technology in the marketing automation market.

By Channel: The report provides the split of the marketing automation market into eight segments based on channel: email marketing, social media marketing, inbound marketing, mobile application, lead nurturing and lead scoring, campaign management, reporting and analytics, and others. Due to the widespread use of email promotions across industries and the growing use of mobile devices, the email marketing channel dominated the market in 2021 with a share of 17%. However, the reporting and analytics channel is expected to be the fastest growing segment in the coming years.

By company size: The report distinguishes two segments based on company size: large enterprises and small and medium-sized enterprises (SMEs). Marketing automation had few uses in the early stages of technological diffusion and was mostly used by large enterprises. With the digitization of sectors and the increasing penetration of the internet and mobile devices, as well as the need to successfully engage consumers, a significant number of SMEs have started to integrate automation solutions into their existing systems.

By solution: The report provides the division of the marketing automation market into six segments based on solution: Cross Channel Campaign Management (CCCM), Real-time Interaction Management (RTIM), Lead-to-revenue Management (L2RM), Marketing Resource Management (MRM), Content Marketing Platform (CMP) and Through-channel Marketing Automation (TCMA). The Content Marketing Platform is predicted to be the fastest growing segment, growing at a CAGR of approximately 17% over the forecast period. Some of the key drivers supporting the segment’s growth include a growing focus on improving the customer experience, increasing adoption of new and emerging technologies, and rising demand for analytics-based content marketing software.

By Application: The report provides the division of the Marketing Automation market into eight segments based on Application: Retail, BFSI, Advertising & Design, Manufacturing & Distribution, Academic & Education, Healthcare, Media & Entertainment, and Others. Many healthcare professionals have already implemented automated marketing strategies to save a lot of time and resources.

Improved customer service, consistent messaging, personalized connections, and analytics and enhancement of in-depth customer and campaign data are just some of the key benefits of healthcare marketing automation. The above benefits are the main factors expected to make healthcare a fastest growing segment, growing at a CAGR of 12.5% ‚Äč‚Äčover the forecast period.

Impact analysis of COVID-19 and the way forward:

Digital solutions for marketing and sales automation are rapidly gaining ground. Marketing automation allows companies to optimize their marketing campaigns, track their customers’ journey and create real-time information so they can respond to customers faster and more effectively.

The COVID-19 pandemic has highlighted the need for marketing automation as people have transferred their interactions with businesses and purchases to digital media. The pandemic has increased the importance of marketing automation as customers have massively switched to digital channels to interact with businesses and purchase products and services.

The pandemic has sparked a new e-commerce and internet marketing trend, which is expected to continue into the post-COVID period, fueling market growth. In addition, the growing demand for personalization and the integration of AI into marketing automation is expected to drive market growth in the post-COVID timeframe.

Competitive landscape:

Collaborations, new product development, investments related to growing capabilities, mergers and acquisitions, partnerships and agreements, and investment in research and development are just some of the key strategies employed by the players.

Major Players in the Global Marketing Automation Market Are:

  • IBM Corporation

  • HubSpot, Inc.

  • Microsoft Corporation

  • Adobe Inc.

  • Oracle Corporation

  • Salesforce Inc.

  • JUICE

  • Teradata

  • To trade

  • SAS Institute

Main topics covered:

1. Summary

2 Introduction
2.1 Marketing automation: an overview
2.2 Segmentation of Marketing Automation: An Overview
2.2.1 Marketing Automation Segmentation

3. Global Market Analysis
3.1 Analysis
3.2 Deployment type analysis
3.3 Channel analysis
3.4 Company size analysis
3.5 Solution analysis
3.6 Application Analysis

4. Regional Market Analysis
4.1 Marketing Automation Market in North America: An Analysis
4.2 Marketing automation market in Europe: an analysis
4.3 APAC Marketing Automation Market: An Analysis
4.4 ROW Marketing Automation Market: An Analysis

5. Impact of COVID-19
5.1 Impact of COVID-19
5.1.1 Impact of COVID-19 on the Global Marketing Automation Market
5.1.2 Post COVID-19 scenario

6. Market Dynamics
6.1 Growth engine
6.1.1 Growing Number of Gmail Users
6.1.2 Increasing adoption of cloud computing technology
6.1.3 Increasing use of social media
6.1.4 Escalating Ecommerce Adoption
6.1.5 Growing trend of mobile marketing
6.2 Challenges
6.2.1 Data quality issues
6.2.2 Cybersecurity Issue
6.2.3 High initial implementation costs
6.3 Market trends
6.3.1 Integrating Artificial Intelligence (AI) with Marketing Automation Software
6.3.2 Increasing focus on personalized marketing
6.3.3 Increasing use of predictive analytics
5.3.4 Growing shift to multi-channel marketing
6.3.5 Introducing Chatbots

7. Competitive Landscape
7.1 Global Marketing Automation Players by Market Share
7.2 The US Marketing Automation Players by Market Share

8. Company Profiles
8.1 Company overview
8.2 Operating segments
8.3 Business strategy

  • JUICE

  • To trade

  • Oracle Corporation

  • Adobe Inc.

  • Microsoft Corporation

  • Salesforce Inc.

  • IBM Corporation

  • SAS Institute

  • HubSpot, Inc.

  • Teradata

For more information about this report, visit https://www.researchandmarkets.com/r/f3auy1

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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