Comcast acquires startup Levl for an estimated $50 million

US telecommunications conglomerate Comcast is acquiring US-Israeli startup Levl for an estimated $50 million, Calcalist has learned. Following the acquisition, Comcast will establish its first R&D center in Israel based on Levl’s workforce. Levl employs approximately 20 people.

Levl was founded in 2017 by CEO Daniel Zahavi and CTO Michael Estrin. The company is headquartered in Silicon Valley, with its R&D center in Israel. According to IVC, Levl has raised $8 million so far, with his investors including UpWest, Alter Venture Partners, Ubiquity Ventures and the Korean fund AI Alliance.

Comcast confirmed the deal, closing it with Charter. “Comcast and Charter confirm that they have jointly acquired US-based LEVL, through an equal-ownership joint venture,” the companies said.

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Comcast headquarters in Philadelphia.

Photo: Shutterstock

Due to privacy laws recently passed in the US, many Wi-Fi networks are unable to automatically identify online users and the technology they use. Levl has developed technology that can automatically identify users without compromising their privacy and help prevent hacking, manipulation and cheating. Levl’s solution leverages both physical and digital device intelligence to balance the tradeoff between network privacy and user experience. Levl uses a passive out-of-band approach to discover, identify and authenticate all devices attempting to access the network, using identifiers already present on each wireless device. This gives customers convenient and powerful wireless device intelligence that is both private and requires no user action. Levl will help Comcast overcome the problematic situation where network users have to identify themselves again and again when logging into a network.

To date, Comcast has mainly invested in Israeli companies while also partnering with several startups. Comcast has invested through its investment arm in BigID, K Health and Juganu, among others. Comcast has also registered several successful exits with Israeli companies, including Taboola, Hippo and Synamedia.

Comcast is the second largest broadcasting and cable television company in the world by revenue and is the parent company of NBC, Xfinity, Universal Pictures and many others. Comcast currently has a market cap of $173 billion.

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