Earlier this month, Apple launched a new campaign starring Harry Styles to promote AirPods and Spatial Audio. The ad, featuring the song “Music For a Sushi Restaurant,” shows silhouettes of people dancing, just like in classic iPod ads. Now the company has released a new TikTok filter that allows you to shine in your own AirPods ad with the silhouette effect.
The filter is based on the AirPods ad featuring Harry Styles and also includes the same song. The company has also invited some popular TikTok creators such as Kendra Willis, Nifè and Yai Ariza to promote the new filter that can be used by everyone (via The Apple Post†
If you don’t have AirPods yet, but still want to make a video with the silhouette effect, that’s okay. Apple’s TikTok filter also adds a 3D version of the third-generation AirPods to your ears, and it even tracks your movements so you can dance and feel like you’re in an Apple ad.
Jump into a new sound dimension with Spatial Audio. Try out the new AirPods Silhouette effect.
Follow the steps below to try out the new AirPods silhouette effect in TikTok:
- Open the TikTok app
- Tap the (+) button to create a new video
- Tap the Effects button
- Tap the search icon
- Search for “AirPods silhouettes”
- Record your own video and share it with your followers
Another easy way to find the new effect is to search for Apple’s official profile (@Apple) on TikTok. Choose one of the videos promoted by the company, then tap the “AirPods Silhouettes” button.
When Apple introduced the AirPods 3 last year the company also promoted it with: another ad inspired by the classic iPod silhouette ads†
Apple on TikTok
This is not the first time Apple has used TikTok to promote its products and services. In 2021, the company teamed up with singer and actress Olivia Rodrigo, who released an album music video ‘made with iPad’. Dan, Apple and Olivia Rodrigo used TikTok to encourage users to create and share masks similar to the ones in the music video, which are made with Procreate.
In 2020, Apple used its TikTok account for the first time to promote iPhone 12 and iPhone 12 mini with fun videos created by TikTok influencers.
As TikTok has grown in popularity around the world, it’s no surprise that Apple is taking advantage of the social network’s hype to promote itself.
AirPods 3, or third-generation AirPods, were the last AirPods to receive Spatial Audio support after AirPods Pro and AirPods Max. Apple’s new true wireless earphones, released in October 2021, feature a new, more compact design, larger battery, and improved sound quality.
If you don’t own AirPods yet or are looking for a new one, you’ll find special AirPods deals on Amazon†
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