7 Ways to Use AI Writing Tools to Generate Content Ideas

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy.

The more content you create, the more keywords your website will rank for in search results and the more visitors, leads, and prospects you’ll reach.

The problem is that it is very hard work to produce fresh new content again and again. How often do you find yourself staring at a blank page that always seems to be staring back at you defiantly?

What if there was a way to make it easier to come up with unlimited new content ideas without ever worrying about writer’s block?

That’s where the magic of AI-assisted writing technology comes to the rescue!

What is AI-assisted writing?

In the past year, a new suite from AI Writing Assistance Tools has caused a stir in the world of content creation.

Unlike old-school software that is programmed to perform a task, these tools are programmed to learn and develop their own skills without having to be coded with a specific set of rules to perform.

Think of AI computers that have learned to play chess so well over time that they can now beat grandmasters.

In a similar way, AI writing assistants learn to write like a pro, and they learn quickly.

There are some caveats to keep in mind, which I will list at the end of this article. The biggest is that Google considers AI-generated content to be spam, so you shouldn’t just publish what an AI gives you without looking at it. You still need human writers. But AIs can change the game for content creation and even rough drafting.

By simply providing these tools with some initial guidance, such as target keywords, product descriptions, and who your target audience is, they can help you generate posts, marketing emails, SEO meta descriptions, marketing copy, and even blog topic ideas to share. to write.

You can generate topics, ideas and even concepts in minutes so you can create new content at scale using a personal AI muse who never gets tired, never sleeps and is always there for you!

How to use AI writing tools to generate unlimited content ideas

The best way to illustrate the different ways an AI writing assistant can help you say goodbye to the threat of writer’s block forever is to show you real-world examples that cover a number of areas in a typical creation workflow. of content.

blog posts

Because blog posts are the foundation for most content marketing strategieslet’s start there.

AI writing assistants can help you quickly generate topic ideas for your content calendar and then, using a topic as a blog post title, generate the intro paragraph, outline, and even conclusion of the post.

Sounds too good to be true?

Let’s put these tools to the test:

Topic Ideas

For this example, I’m going to use a fictional website for a company that specializes in smart home installations.

They have created a blog called The Smart Home and their target audience is homeowners who want to reduce energy costs and increase convenience.

Using one of the leading AI writing tools on the market, I’m going to use a topic idea generator template and label it with the following guidelines:

  • Company Name: The smart home.
  • Product description: This blog discusses the latest internet-connected home appliances and appliances such as door locks, thermostats, light controls, and wireless audio.
  • Audience: Homeowners.
  • voice sound: Practical.
  • Examples: How to manage your energy budget.

Let’s give AI a spin:

Topic Ideas for Blog PostsScreenshot from Jasper.ai, June 2022

These are great topics for future posts. Now let’s take it to the next level. I choose one of the topics above and create the structure for a blog post.

Introductory paragraph

So I’m going to pick the third topic from the list as my title and use the intro paragraph generation template to start writing the intro so I don’t have to think it over from scratch;

Here are my input:

  • Blog post title: 5 things every homeowner should know about smart homes.
  • Audience: Homeowners.
  • voice sound: Helpful.

And here’s the AI ​​output:

Blog post introScreenshot from Jasper.ai, June 2022

Excellent.

This is something I can definitely build on.

Next, let’s create a blog post overview of the different headings I need to add meat to the bones.

Overview

For this task, all I need to do is provide the AI ​​writing assistant with the title of my blog post:

  • Blog post title: 5 things every homeowner should know about smart homes.
  • voice sound: Helpful.

And the AI ​​overview is…

Blog post overviewScreenshot from Jasper.ai, June 2022

So far good. Now we can reuse the intro paragraph template to create an introduction to each of the above headings.

Finally, we need to come up with a conclusion paragraph.

Conclusion

For this task, I’ll be using the blog post conclusion paragraph generator template.

The required entry is the blog post title followed by all the bulleted headings plus a call to action as shown below:

  • What are the main points or outlines of your blog post?
  • 5 things every homeowner should know about smart homes.
  • What is a smart home and what can it do for you.
  • How to get started with a smart home.
  • The benefits of a smart home.
  • The cost of setting up a smart home.
  • How to maintain your smart home.
  • Call to action: Contact us at TheSmartHome.network.
  • voice sound: Helpful.

Here’s the AI-generated conclusion:

Conclusion blog postScreenshot from Jasper.ai, June 2022

Jasper.ai, June 2022

Not bad for about 15 minutes of work!

In my experience (and practice), you can easily generate a new AI-assisted blog post in about a third of the time it takes to do it without AI, or in other words, you can triple your content creation throughput. with the same effort on your part.

Now let’s look at other aspects of content creation that you could also speed up with the help of an AI assistant.

SEO Meta Description

If you want to create awesome meta descriptions for your posts right away, all you need to do is give the AI ​​tool your title, intro paragraph, and your target keyword. forward! You’ll get an auto-generated description of a blog post in seconds:

  • Company/Product Name:: The smart home.
  • Blog post title: 5 things every homeowner should know about smart home.
  • Description of blog post: When it comes to technology, the home is one of the last frontiers. But that’s quickly changing, as advances in smart home technology make it easier and more affordable than ever for homeowners to automate everything from their thermostats to their garage door openers. If you’re considering turning your home into a smart home, here are five things you need to know.
  • keyword: smart home.

AI output:

Blog post meta descriptionScreenshot from Jasper.ai, June 2022

One less thing to spend time on!

Personalized Cold Marketing Emails

When you’re doing cold email outreachfor example, for influencers to drive more traffic to your site, you can use the personalized cold marketing email template to generate a copy in seconds.

The required input is your product description, your company or blog name, and some context for the email.

Here’s an example:

  • Tell us about your product: This blog discusses the latest internet-connected home appliances and appliances such as door locks, thermostats, light controls, and wireless audio.
  • Your company/product name: The smart home.
  • Context to include in the email: I would like to offer you a free smart home consultation.
  • voice sound: Persuasive.
Personalized cold emailsScreenshot from Jasper.ai, June 2022

Short and sweet, but long enough to build on easily.

Marketing copy

Finally, if you need to come up with a brand new marketing copy for your product pages, email marketing campaigns, landing pages, etc., you can use the AI-generated AIDA (Attention, Interest, Desire, Action) framework to get your creative juices flowing.

All we need to do is label it with your company name and product description and let AI do the heavy lifting.

Let’s put it to the test:

  • Company/Product Name:: The smart home.
  • Product description: When it comes to technology, the home is one of the last frontiers. But that’s quickly changing, as advances in smart home technology make it easier and more affordable than ever for homeowners to automate everything from their thermostats to their garage door openers. If you’re considering turning your home into a smart home, here are five things you need to know.
  • voice sound: Persuasive.

AI output:

AIDAScreenshot from Jasper.ai, June 2022

Everything done in seconds!

Imagine how long it would take to create the above copy from scratch.

Things to keep in mind when using AI-assisted writing tools

Now the warnings I promised.

While AI writing tools are quite impressive, they have some issues that you should be aware of so that you can take the necessary precautions.

Below are three areas that you should pay close attention to:

  • As I mentioned above, Google considers content generated entirely by an AI as spam. That means people still need to be involved in the content writing process. Don’t just publish what the AI ​​gives you.
  • AI writers sometimes quote facts and figures in their output text† The rule is never to just rely on them, as they often just make them up to fit the story. So make sure to always use AI facts and figures as placeholders that you can replace with real data before publishing.
  • AI writers do a great job generating human output, but it’s not always great the first time – sometimes you just have to keep generating new outputs until you find what you like. For the above examples, I had to run the AI ​​templates on average three times each.
  • Finally, AI writers are not subject matter experts† While they can write with the confidence of an expert, they don’t really know the subject. So always use these tools in areas where you have expertise so that you can make the necessary corrections, and never use them to publish content in areas where you don’t already have expertise.

Rounding things up

So there you have it!

If you want to boost your content creation output without breaking your wallet, an AI-assisted writing tool is a great way to do it.

By adding an AI writing assistant to your toolbox, you can scale your efforts without experiencing writer’s block, or worse, burnout.

Are you ready to take your content marketing strategy to the next level?

More resources:


Featured Image: Pixels Hunter/Shutterstock

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