The Home Depot Introduces 125,000 Mobile Devices to Enhance Store Employees and Customer Experiences

The Home Depot begins rolling out 125,000 new mobile devices for store associates and an upgrade of its in-store network to improve both the employee and customer experience.

The devices, called hdPhones, will reach about 100 stores per week and all stores in the US by the end of the year, so every planned employee will have a new device.

Featuring the latest technology for mobile devices in collaboration with Zebra TechnologiesHPE and Arubaa Hewlett Packard Enterprise company, The Home Depot makes it faster and easier for its store associates to serve customers.The Home Depot is the first major retailer to combine the new Zebra devices and Aruba Wi-Fi 6 in its more than 2,300 stores, it said. With the combined technologies, the new mobile devices can communicate all over the store and in the parking lots.

The new hdPhones will improve engagement between customers and store associates, while helping customers find products faster, build confidence in their project knowledge and quickly connect with experts in-store and beyond. With advanced barcode scanning, employees can locate products, check prices and stock availability in hand or from more than 40 feet away, which is especially helpful when: serving customers and locating products in above-ground storage.

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Additionally, by pairing with Zebra’s Workstation Connect, store associates can assist customers by viewing and demonstrating products and specifications on larger screens. Additional capabilities include multi-device integration, more efficient app speeds, in-store texting, instant walkie-talkie communication and more.

“Our customers expect a smooth experience, in our stores and on their mobile devices,” says Fahim Siddiqui, EVP and CIO of The Home Depot. “We stay identify ways to make it easier for our customers to shop whenever, wherever and whenever they want. The enhanced digital retail environment means our customers can get what they need faster to complete their projects with the help of a more connected employee.”

The home improvement chain first deployed handheld technology for employees in 2010. At the time, the retailer deployed 30,000 transaction/communication devices in 1,970 of its stores, giving employees handheld technology that combines inventory management and analysis functions, a telephone, a store walkie-talkie and label printing with POS .

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