A company tried to use a 50% price increase as a recruiting tool. It didn’t go well


Maybe the owner thought this was a winner.


Not everyone believes in change.

Not everyone can adapt to it, and not everyone really wants to.

But resisting for the sake of it may not often be the right strategy.

Since the onset of the COVID-19 pandemic, there have been many stories of employers being a little baffled by their inability to hire staff. Or retain staff. Or pay staff enough.

Perhaps a recession will ease some of their pain. In the meantime, however, I couldn’t help but be moved by the attempts of a company, a restaurant, to make itself more attractive.

It a paper message displayed adorned with these thoughtful words: “Due to lazy workers quitting without notice and crazy inflation (thanks Biden), we have increased all our prices by 50% as of June 4.”

This was, of course, a recruitment ad. It seemed obvious from the start, right?

But the next sentence made it all too clear: “Apply now and help fill the workplace and lower our prices again!”

They will be discussing that logic in business schools for many years to come. Some students may even offer their own exclamation points.

Also: Real experts say this is why people quit. Real people say it’s bullshit

He said he would hire more workers, lower his prices and still make a hefty profit? Where did he go to business school? The University of Phoenix?

But now let’s see how this boss continued to impress: “Great benefits, including a supportive work environment.”

Let’s dwell on this again. A boss who thinks his employees are lazy, provides a supportive work environment? It’s possible, I suppose. In another galaxy.

Back to the exhortation: “Gift card raffles, free snacks, good pay, paid sick time (with doctor’s note), and pay raise (up to) $.0.50 per year guaranteed.”

The owner means at least 0.50 per hour. Or, who knows, maybe not. And wait, was that? doctor’s note

Finally, in screaming capital letters: “START PAYMENT: $16/Hour.” Along with, in slightly smaller letters: “$13/hour + benefits = $16 per hour.”

I suspect anyone reading this far down may have suffered from an involuntarily spinning head. The pay is really $13 an hour, isn’t it? Surely no one will be fooled.

Since this was posted on Twitter, the response was bountiful and profuse. Some were touched by the politics of it all. Some were more enthusiastic about the philosophical aspects. Example: “How come employers who can’t find staff are not in the least ashamed that no one wants to work for them?”

Another more succinct, human thought: “They want to law at will, but only if they want to.”

A small company like this — and its attitude to employee relations — may have revealed a larger canvas of bosses. Those who are so used to getting their way that they just can’t adapt to a new reality.

It’s a reality where employees are looking for a little more respect and a little more understanding of the way they would like to live their lives. Yes, even if they work at Google or Apple.

It’s almost humorous if some employers can’t comprehend that.

Rumor has it that this establishment is in New Jersey. I can’t find any humor in that.

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